The Journal of Global Business is an annual journal for those who present their researches at the Global Business Conference held annually in Manila, Philippines. This conference is organized by the Association of Training Institutions for Foreign Trade in Asia and the Pacific. The Journal contains researches of professors in business and other fields.

ISSN: 2350-7179 (Online format)


Volume 1, Issue 1 (2012)

Colonial Mentality in Decline? Country of Manufacture and Consumer Perceptions of Motor Vehicle Quality and Price

Patrick Cenon and Dr. Jaime S. Ong / Read Full Journal



Globalization has ushered in new ways of doing business. A product may be developed in country A, produced in country B, and sold in country C, and thus create greater value for investors, manufacturers, customers and other stakeholders. However, the literature on country of manufacture and colonial mentality suggests that products made in countries less associated with business development and competitiveness are perceived to have lower quality and are expected to be priced lower than products made in more reputable countries.

This study examines the association between country of manufacture and consumers? perceptions of quality and price of a Japanese brand of motor vehicle sold in Metro Manila. The study uses Peter and Olson?s (2006) model of Consumer Decision Making to analyze Filipino consumer perceptions of quality and price for vehicles identified as made in a) Japan, b) Thailand, c) the Philippines and d) no specified country. (Japan, Thailand and the Philippines have different rankings in the 2010-2011 Global Competitiveness Report.)

Findings suggest that country of manufacture does not influence Filipinos? quality and price perceptions of motor vehicles. The conventional wisdom on colonial mentality may need reexamination in an era of globalized manufacturing and marketing.

Framework for Building Skills in Disaster Risk Management for Business

Dr. Rachel A. Quero / Read Full Journal



A major challenge that Philippine businesses face today is how to be prepared for natural disasters. Due to its geographic location, the country is vulnerable to natural hazards, particularly, typhoons, floods, volcanic eruptions, and earthquakes. One way to encourage disaster risk management among businesses is to enhance their capacity by offering a guide to the set of complex skills involved in disaster risk preparedness, mitigation, response, and recovery. Thus, this study constructed a framework for building skills in disaster risk management which businesses may use as a guide for the planning and implementation of their disaster risk management initiatives. Data gathering and analysis made use of key informant interviews, review of case studies, and content analysis of tools and guidelines in disaster risk management, emergency management, and business continuity planning. The study provided some implications for adopting a long-term human resource management approach to disaster risk management. The findings of the study were used to build on a succeeding action research to generate support to private sector initiatives in disaster risk management.