Welcome to the research proceedings of the 19th Global Business Conference, organized by the Association of Training Institutions for Foreign Trade in Asia and the Pacific (ATIFTAP).
This year's conference theme, "AI Meets Global Business," has inspired a remarkable collection of research papers that delve into the evolving landscape of global business.
The paper abstracts featured in these proceedings represent the cutting-edge work of scholars, researchers, and practitioners worldwide. They offer valuable insights, innovative approaches, and practical solutions to the challenges and opportunities faced by businesses operating in the international arena.