JGB 1701

Winning Gen-Z Fashion Consumers Towards Purchase Intention: The Moderating Role of Green Marketing Communications

Anica Monic Andulan, Nadine Victoria Dulalia, Shiela Marie Tanagon, Antonio Etrata Jr., Agnes Jocelyn Bandojo & Joaquin Rei Sanchez / Read Full Paper

Keywords

Fashion Consumers, Gen-Z, Green Marketing Communications, Moderating Role, Purchase Intention

Abstract

The fashion industry is driving a wedge between rapid adverse environmental deterioration and sustainable business practices. Consumerism surmounts the progressive business landscape through poor sustainability involvement. This research aims to win Generation Z Fashion Consumers to understand the green purchase intention on apparel. It employed PLS-SEM assisted with WARP PLS version 7.0 and Statistical Packages for Social Sciences version 20 to analyze 385 online survey questionnaires to Generation Z participants residing in the National Capital Region, Philippines. The measurement model examined the complex relationships between the purchase drivers, namely price-quality scheme, green consumer value, cost perception, convenience perception, habit, perceived risk, perceived consumer effectiveness, and trust, with the moderating effect of the Green Marketing Communications in the Fashion Industry which affects purchase intention. The research findings highlighted the moderating effect of Green Marketing Communications. They found that only Green Consumer Value and Cost Perception significantly affected Consumer Attitude when moderated by Green Marketing Communications. The results suggest that Green Marketing Communications and Consumer Attitude fuel important sustainable implications in the Fashion Industry. The research and findings are essential in contributing to the existing knowledge regarding the purchase intentions moderated by green marketing communications in sustainable strategies that shall serve as a benchmark on competitive edge for the society, Commerce Scholars & Potential Entrepreneur, MSMEs, Fashion Industry, and Future Researchers.

JGB 1702

Beauty Goes Green: Determinants of Sustainable Purchasing Behavior among Gen X and Z Filipino Consumers

Nina Isabel Bautista, Jillian Shamira Palmiano, Alyanna Raiza Reyes, Antonio Etrata Jr. & Ysabel Maria Louise San Juan / Read Full Paper

Keywords

Sustainable Purchasing Behavior, Gen X, Gen Z

Abstract

Several companies have adopted sustainability as a business approach to create long-term value by ensuring that they operate ethically to protect social, ecological, and economic environments. Nowadays, the demand for sustainable products has increased in various industries, including cosmetics, and customers go through a complex process when deciding which products to buy. Hence, there is a lack of study in terms of determining the disparity between the purchasing behavior of Generation X and Z. With that, this study determined the specific difference between the purchasing behavior of Gen X and Z as green cosmetic product consumers and identified which among the factors; environmental consciousness, eco-label, attitude, green advertising, and price sensitivity significantly influence their buying behavior as well as their perception towards them. An online questionnaire was distributed to 385 respondents, and the data gathered for this quantitative study were analyzed through descriptive statistics, t-tests, and multiple linear regression. The findings of this study show that while all factors are perceived as necessary for both generations and have a role in their behavior as a consumer of green cosmetics products, only price sensitivity significantly affects the purchasing behavior of Gen X. On the other hand, both eco-label and price sensitivity significantly affect Gen Z's purchasing behavior toward green cosmetic products.

JGB 1706

Web-Based Crime Information Management System for Selected Barangay in the Municipality of Norzagaray, Bulacan

Christian Torres & Dr. Ferdinand Bunag / Read Full Paper

Keywords

Crime Prevention, Data Analytics, Data Mining, E-Blotter, Public Safety, Government Digitalization

Abstract

Law enforcers play a vital role in combatting such crimes and providing safety to citizens. The accurate and correct information provided by the people to our law enforcers a lot in apprehending the criminals who try to spoil the peaceful environment of the community. The system is a centralized web-based application that helps to record all incidents in the Municipality. System users must input the information correctly and often update the system's data. All input data will be added to the centralized database to enhance the data analytics learning. It assists in transforming criminal data into relevant and valuable insights that may be utilized to improve decision-making. It will also reveal new information or patterns useful in law enforcement's future operations. The project is suitable for addition if it has a focused scope read the objectives are well-defined and narrow. The project is ideal for Agile Development if a small number can make users' decisions. The project produces a fundamental approach to generating an idea that will benefit the community. The testing and evaluation result with an efficient weighted mean of 3.87 and an Acceptability rating of 3.80 of mean with a verbal interpretation of a highly accepted rating. With these excellent results, the developers conclude that the Web-based Crime Information Management System for selected Barangays in the Municipality of Norzagaray, Bulacan, is entirely functional and dynamic and will improve the intended user's performance in documenting and recording incidents in the community.

JGB 1707

Do Country Indicators Matter to Economic Growth? A Multi-Country Panel Data Analysis

Dr. Gerry Gatawa / Read Full Paper

Keywords

Country indicators, economic growth, socio-political-economic indicators, military spending, panel data analysis

Abstract

Countries give attention to socio-political-economic indicators because these could enhance economic growth and bring favorable benefits to various sectors such as the citizens, government, and businesses. This study intends to analyze the effect of country indicators such as population, health, education, poverty incidence, labor force, environment, military, and geography on economic indicators such as GDP and GNI. The study used panel data analysis among 113 countries from 2014-2018. Among the country indicators, the study found that military spending per personnel is a significant factor that can positively influence economic growth. The ability of countries to maintain peace and order encourages citizens to pursue productive activities that can sustain economic growth. The countries’ spending on the military would allow businesses to flourish, the citizens to be productive, and the government to pursue their developmental aspirations.

JGB 1708

Does Maintenance of Solvency Matter? Evidence from a Panel Data among Publicly Traded Firms in the Philippines

Dr. Gerry Gatawa / Read Full Paper

Keywords

Solvency ratios, financial performance, firm value, debt-to-equity ratio, debt-to-asset ratio, financial leverage, ROE, EPS, MPPS

Abstract

Solvency ratios measure the firm's capacity to their debts while sustaining their operation and capital budgetary needs. Debts entail risks, which can cause insolvency and bankruptcy; thus, stakeholders are attentive to the firm's financing decision. This study aims to measure the effect of solvency on the firm's financial performance and value. The study used 5-year panel data among 103 listed corporations in the Philippines. The study found that solvency ratios have no significant effect on earnings per share (EPS), while they are significant in the firms’ return on equity (ROE) and market price per share (MPPS). It was found that the debt-to-equity ratio (DER) can significantly affect the ROE, and also DER and financial leverage (FL) can affect the MPPS. The study gives practical implications that managers must balance the solvency risk while also meeting their objectives regarding the firm's financial performance and value. The study further implications for global businesses where solvency needs attention since it could affect the firm's financial performance and value.

JGB 1709

Does Maintenance of Short-Term Liquidity Matter to Firm Performance and Value? Evidence from a Panel Data among Publicly Traded Firms in the Philippines

Dr. Gerry Gatawa / Read Full Journal

Keywords

Short-term liquidity, financial performance, firm value, current ratio, quick ratio, defensive interval ratio, ROA, ROE, MPPS

Abstract

Short-term liquidity enables firms to repay their debts on time and meet their daily operational needs. Liquidity entails a financial trade-off wherein managers must acquire credit to fund their operations. Meanwhile, stakeholders are observing the ability of firms to balance liquidity risk while also meeting their operational objectives. This study determines whether liquidity ratios could affect firm performance and value. The study used 5-year panel data among 78 listed firms in the Philippines. The study found that the current ratio significantly affects the firm's ROE. On the other hand, short-term liquidity does not affect ROA and MPPS. This implies that short-term liquidity affects firm performance but does not affect firm value.

JGB 1710

Communication and Dialogue Management System: A Contemporary Reflection of Levinasian Face-to-Face Dialogue

Dr. Gerry Gatawa / Read Full Paper

Keywords

Organizational communication, Dialogue management system, Levinas, Face-to-face dialogue, Organizational change

Abstract

This paper explores the contemporary application of the Levinasian face-to-face dialogue on organizational communication. This paper made use of positivist and constructivist research philosophical frameworks. The paper used a descriptive-survey questionnaire to describe, measure and interpret the employees' perception in face-to-face dialogue. The study used a random sampling technique among private and public employees, deriving a total sample of 200. The study found face-to-face communication with superiors and inter-departmental communication is sometimes observed. It was also found that communication barriers are sometimes observed. In terms of face-to-face communication with colleagues, it was found to be observed. Overall, this would show that face-to-face communications need to be fully observed by organizations. This implies that Levinasian's face-to-face dialogue perspective has not fully manifested in organizations. This may bring negative implications since superiors may need to help communicate those organizational goals and objectives well, and employees may not be able to suggest for the improvement of the organization. This may also result in accurate and detailed information among colleagues. This paper has organizational, leadership, and managerial implications for improving management and communication. This paper becomes valuable since it imposes behavioral change by anchoring its concepts from the Levinisian perspective of face-to-face dialogue.

JGB 1711

The Implementation of Working Capital Management among Cooperatives: A Case of Cooperatives in La Trinidad, Benguet, Philippines

Dr. Gerry Gatawa / Read Full Paper

Keywords

Working capital management, cooperatives, current assets, current liabilities

Abstract

Working capital management (WCM) is a core management function that should be fully implemented to ensure accuracy and adequate control of short-term assets and liabilities. This study aims to determine the level of implementation of working capital management among cooperatives. The study was conducted among cooperatives in La Trinidad, Benguet, Philippines. The study used a survey questionnaire using a 4-point Likert scale among 66 cooperatives. The result shows that the cooperatives almost implemented WCM indicating that they give importance to managing their current assets and liabilities. This implies that modern managers of cooperatives are concerned about their business flow and ensure that the resources entrusted to them by the members are properly managed. The cooperatives are models for good WCM practices wherein they ensure enough capacity and turnover of their current assets to pay their obligations on time. This gives a favorable prospect that cooperatives are continuously improving in business, and their leaders and managers are becoming proficient in business management.

JGB 1712

The Trends of Cooperatives’ Finances: Do they reflect the Values and Principles of Cooperativism?

Arvee Gaye B. Trinidad-Badua & Dr. Gerry Gatawa / Read Full Paper

Keywords

Cooperative finance, Cooperatives, values and principles of cooperative

Abstract

Cooperatives are driven by the members' motivation to join an organization that will pursue their socioeconomic goals. In a cooperative, the members pool their financial resources together to operate a business and live by the cooperative's values and principles. This study aims to analyze the financial trends of cooperatives to identify patterns that could manifest the members' adherence to the values and principles of cooperatives. The study adopts a quantitative design using 9-year panel data from 657 cooperatives in the Cordillera Administrative Region from 2008-2016. A curve estimate was used to analyze the relationship between the number of members and total assets, total revenue and net surplus, number of members and paid-up capital, and paid-up capital and net surplus. The results reveal a positive relationship between the variables. However, the patterns reflect areas for improvement in terms of the cooperative actors' commitment to the values and principles of the cooperative. Hence, the results give practical implications that the cooperative actors, such as the elected officials, members, and stakeholders, must manifest a stronger commitment to the values and principles of cooperatives that must be reflected in the trends of cooperatives' finances. This way, the cooperatives will become socioeconomically viable entities.

JGB 1714

Consumers’ Purchase Intentions toward Recycled Polyester (rPET) Apparel of Fast Fashion Brands in the National Capital Region (NCR)

Lyca Abigail Dizon, Ayesa Lubag, Blaise Mansueto & Jeffrey Alfon / Read Full Paper

Keywords

purchase intention, fast fashion, recycled polyester, rPET apparel

Abstract

As it grows exponentially, the fast fashion industry has created negative environmental impacts through pollution and waste. One of its sustainable development goals is to produce fabric made from recycled materials. According to the Preferred Fiber & Materials Market Report 2021, polyester makes up 52% of global fiber production. H&M, Zara, Uniqlo, and Forever21 are just some brands that have turned plastic waste into everyday fashion by switching to recycled polyester (rPET). It is obtained by melting down 100% recyclable plastic like polyethylene terephthalate (PET) bottles and converting it to polyester fibers. It works as an alternative to reduce fast fashion's harmful effects. This study aims to understand the factors influencing consumers' intentions to purchase rPET apparel from fast fashion brands, which may benefit marketers' and product developers' businesses. Three hundred sixty-nine answers were analyzed from respondents aged 15-44 residing in the National Capital Region (NCR) through an online questionnaire. Findings reveal that perceived quality, product image, and safety are significant predictors of purchase intention. This research creates new knowledge on recycled fashion and draws deep insights into consumers’ purchase intentions, particularly in the Philippine context.

JGB 1716

Green Practices of Micro, Small, and Medium Enterprises in the Province of Tarlac

Mara Joy Pacheco & Ruel Reyes / Read Full Paper

Keywords

Green Practices, MSMEs, Sustainability, Environment

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in the economic development of every country.  However, their operations often have a negative environmental impact due to inadequate adoption of appropriate green practices.  In the Philippines, 99.5% of established businesses belong to the MSME sector, which employs 62.8% of the total workforce, and its contribution to the country's total value added is 35.7%.  This study assessed the green practices of MSMEs in the Province of Tarlac.  Findings revealed that the industries of the MSMEs in the Province of Tarlac were mainly processed food, food catering, and related businesses, and the majority were micro businesses.  The green practices of MSMEs on improving environmental and climate awareness and knowledge were sometimes practiced while reducing energy and emissions and managing resources and wastes were practiced frequently.  The green practices of the MSMEs were significantly different in improving environmental and climate awareness and knowledge.

In contrast, the green practices of the MSMEs were not significantly different in the reduction of energy and emissions and the management of resources and wastes when grouped according to their asset size.  The study concludes that the MSME's green practices on reducing energy and emissions and managing resources and wastes were practiced regularly but not on improving environmental and climate awareness and knowledge.  The study recommends that MSMEs may conduct or send employees to training or seminars on green practices that include the use of environment-friendly packaging materials that will reduce packaging costs.

JGB 1718

The Effects of Organizational Culture on Corporate Entrepreneurship in a Philippine Sustainability Business Process Outsourcing Company

Soren Mateo / Read Full Paper

Keywords

Organizational Culture, Corporate Entrepreneurship, Sustainability

Abstract

Recent studies showed that organizational culture is among the important variables of Corporate Entrepreneurship. A survey was conducted using Hofstede's cultural dimensions and the combined CE-ENTRESCALE to measure 4 CE dimensions. Results showed that Power distance (PD) and Individualism (Ind) are positively related to Proactiveness (Pro), while Uncertainty avoidance (UA) and Individualism (Ind) both positively effects Proactiveness (Pro), and Individualism positively affect New Business Venturing (NBV).

JGB 1719

Is there a Personality Trait which Correlates to Gray Corruption Tolerance in a Philippine Shipping Company?

Soren Mateo / Read Full Paper

Keywords

Personality Traits, Corruption, Shipping Company

Abstract

Corruption is a problem in every organization. There is no escaping it. Shipping companies are especially susceptible to corruption with their daily transactions with customs, whose very nature makes it vulnerable to corruption. Certain personality traits are believed to affect ethical behavior. This study was conducted to identify which of the big five personality traits positively correlates with tolerance to corruption and, if there is, whether gender moderates it. The Big Five personality traits framework is, arguably, the most important advancement in personality psychology in the past half century and has gained a broad consensus in describing adult personalities. The data was obtained using a larger online survey of the operations department of a Philippine shipping company which included the 5 Cultural Dimensions’ CVSCALE and the Big 5 Personality Traits’ BFI-2-XS. The data was analyzed using Jamovi, where normality and correlation were tested. The results showed that none of the personality traits correlates to gray corruption tolerance. Consequently, gender as a possible moderating factor was no longer introduced. It was recommended that a future study be conducted using the same methodology but covering several Philippine shipping companies and test again for possible correlation of any personality traits with tolerance to corruption.

JGB 1723

The Role of Tax Awareness, Knowledge, and Penalties in Relation to Self-Employed Individual Taxpayers’ Compliance in the Province of La Union

John Wesley Rapanut / Read Full Journal

Keywords

Self-employed Individual taxpayers, Tax Awareness, Tax Knowledge, Penalties, Tax Compliance

Abstract

This study examines the relationship between the determinants of tax compliance, namely tax awareness, tax knowledge, and penalties, with tax compliance among self-employed individuals in the province of La Union. The study used a Cross-sectional quantitative research design. Self-employed individual taxpayers in the area of La Union were the target population of this study. A sample of 396 self-employed individual taxpayers was randomly taken from 19 municipalities and one city in the province of La Union. The study used primary and secondary data sources. Primary data were collected through a questionnaire, and secondary data were obtained from the Bureau of Internal Revenue's Compliance section. Descriptive statistics such as tables and percentages have been used for data analysis. The result of this study revealed that tax awareness, tax knowledge, and tax penalties variables have no significant influence on tax compliance. Tax compliance is multifactorial and cannot only be influenced by one, two, or just three factors which the current study revealed. Besides, this study shows that several demographic factors showed a positive correlation with tax compliance which could be part of the bigger picture in understanding the compliance of individual taxpayers in the province of La Union. This study served as a basis for the effects of further implementations of the Bureau of Internal Revenue. It increased awareness and knowledge of self-employed individual taxpayers for the success of tax compliance in the country.

JGB 1724

Comparative Analysis of Sustainability Reporting of Selected Publicly Listed Companies (PLCs) in the Philippines

Maylene Songcuan, Ma. Sinamar Venus Bautista, Ma. Shielah Asong, Jamesbeth Araña & Dennis Testado / Read Full Journal

Keywords

Sustainability Report, Publicly Listed Companies, Sustainability Guidelines, 17 Sustainable Development Goals, SEC Framework

Abstract

This study assessed the extent to which the selected top Publicly-Listed Companies (PLCs) embrace the Securities and Exchange Commission (SEC) guidelines and disclose their sustainability performance to meet stakeholders' demands for greater transparency and accountability. In 2021, SGV reviewed how PLCs reported on sustainability following the SEC's reporting requirements implemented in 2019. However, the study excluded PLCs that disclosed their sustainability and non-financial information using the SEC sustainability reporting template. This study examined the extent to which the analyzed PLCs adhere to the SEC framework/guideline and UN sustainable development goals using their latest (2020) sustainability reports. Qualitative content analysis was used to analyze the top 30 companies of the Philippine Stock Exchange Index (PSEI) as of September 2021. The quality of the sustainability disclosures was assessed based on the numerical scoring system by Yadava and Sinha (2016). Results showed that the social dimension was more focused than the economic and environmental dimensions. The top three most reported sustainability topics are direct economic value generated & distributed reported, Covid response, and energy management. For UN SDGs, decent work, economic growth, good health, and well-being were discussed extensively.

Meanwhile, holding firms' sustainability reports contained the most balanced shares of information concerning all three pillars of sustainability. The findings have implications for policymakers as the trend toward foreign investment will likely increase pressure on firms to comply with global environmental standards and guidelines. PLCs can improve sustainability reporting by including further information on environmental indicators for holistic reporting. The SEC can also further improve the regulatory requirements to enhance the credibility of sustainability reporting. Lastly, the indicators must also be studied to balance the three dimensions, as not all may apply to all industries.

JGB 1726

The Relationship of Investment Decisions of Cooperatives on Financial Performance

Arvee Gaye Trinidad-Badua / Read Full Paper

Keywords

Cooperatives, Investments, Financial Performance, Return on Equity

Abstract

Cooperatives identify as significant contributors to socioeconomic progress. This paper looks into the impact of investment decisions on the financial performance of cooperatives as a determinant of sustainability. The study focuses on the different investment vehicles adopted by cooperatives as a means of capital accumulation and their impact on financial performance indicators. A descriptive and correlational design was applied to time-series secondary data from 2015-2019, examining 30 cooperatives across all types and categories. Results of the study show that cooperatives invested more in financial assets-current, financial assets-non-current, and investment property. While investment types adopted are varied, investing was both erratic and increased activity in cooperatives.

Further, investments had a weak and insignificant impact on cooperatives' financial performance measured by Return on Assets and Equity. The study implies that a foundational level of investment knowledge should be developed to help stakeholders comprehend how the cooperative might generate income from investments. To go beyond the traditional horizons of cooperative operations and influence the creation of investment plans and strategies to generate additional equity for shareholders.

JGB 1732

Effectiveness of Brand Ambassador in Tiktok in the Purchase Intention of Young Professionals in San Pedro, Laguna

Abegail T. Echeche, Nicandrella B. Garcia, Daren M. Robles, Shiela Mae M. Tingson & Mary Rose Maharlika Cruz / Read Full Paper

Keywords

Brand Ambassadors, TikTok, Purchase Intention, Young Professionals, VisCAP

Abstract

This study examined (1) the level of effectiveness of Brand Ambassadors on TikTok in the Purchase Intention of Young Professionals in terms of Visibility, Credibility, Attractiveness, and Power (VisCAP); (2) the factors affecting the purchase intention of Young Professionals towards shopping behavior in terms of Online Behavioral Advertising, Perceived Risk, Trust, and Social Commerce Constructs. (3) It also determined the significant difference between the characteristics (based on the VisCAP model) and the Purchase Intention of Young Professionals in San Pedro, Laguna. Data were analyzed using Multiple Linear Regression. The results showed that (1) in assessing the level of effectiveness of Brand Ambassadors on TikTok is the Purchase Intention of Young Professionals in terms of Visibility, Credibility, Attractiveness, and Power; respondents agreed that Power affects the most in the effectiveness of Brand Ambassadors in TikTok (2) in assessing the factors affecting the purchase intention of Young Professionals toward shopping behavior in terms of Online Behavioral Advertising, Perceived Risk, Trust, and Social Commerce Constructs, respondents agreed that Social Commerce Constructs affects the most the purchase intention of Young Professionals (3) the characteristics of Brand Ambassadors have a significant influence on the Purchase Intention of Young Professionals in San Pedro, Laguna.

JGB 1735

Simflow: An Inventory, Sales, and Ordering System for a Local Foods Producer

Karla Mae Bambao, Ray Anthony Agpaoa, Vince Christian Cruz, Gian Cydney Genove, Naisha Ramirez Zirvin Kirk Villaduz & Josephine Dela Cruz / Read Full Paper

Keywords

order and sales management, inventory system, e-commerce website, small and medium enterprise, laravel framework

Abstract

Businesses in the Philippines, whether micro, small, or medium, are now forced to expedite their integration of technology-based platforms, given their potential to reach a broader customer base. Some of the key areas on which a business should focus its IT-based services are inventory, sales, and ordering. Small to medium enterprises have started taking steps in adapting IT services as a means to promote and sell their products. However, the lack of experience creating and managing a dedicated system proves challenging as they move towards a larger market. This obstacle heavily limited their business processes and transactions through their social media platforms. In order to streamline their business process, the researchers designed and developed a web application named "Simflow” that would precisely fit their needs. The application utilized Laravel as the primary backend framework, following the Model-View-Controller (MVC) architecture to subdivide the system into its logical components.

On the other hand, the look and feel of the web application were designed using the Bootstrap framework. Additionally, several test cases covering functionality, validation, and security were made for each feature. Test results state that the system is 85% efficient.

JGB 1740

Investigating the Relationship between CEO Twitter Activity and Stock Market Performance

Najya Cabjuan, Jason Patrick Bantayan, Carlos Miguel Bautista, Patrick Joash Castaños, Ethan Jay Dimatulac, lloyd Cyril Robino, Isaiah John Tolentino & Beverly Ferrer / Read Full Paper

Keywords

Sentiment Analysis, Stock Market, Twitter, Tweet, Social Media Activity

Abstract

For the past decade, social media has become one of the essential data sources for businesses and investors. Businesses and investors can benefit from analyzing social media data in the context of the financial market. Social media is used to help predict sales and analyze trends and a strategy for improving the company's marketing and advertising. Tweets of stock market traders and investors have a significant impact on stock market returns as well. Given the growing importance of social media in business, this paper aimed to determine the relationship between CEO tweeting activity and stock market outcomes. The researchers used datasets that consisted of tweets made by the CEOs of the top five companies in the S&P 500. The company's CEO's tweets from 2016 to 2020 were scraped using Twint. The dataset for the stock prices was taken from Yahoo Finance using the DataReader package. The collected data were preprocessed, and the final dataset consists of the sentiment scores of the CEOs' tweets and adjusted closing stock prices. Valence Aware Dictionary and Sentiment Reasoner (VADER), a lexicon sentiment analysis tool, was used to determine the sentiment scores of the tweets. Results showed that the impact of the sentiments of Twitter posts on the stock prices varied among the different CEOs. The results also show that some CEOs with Twitter activities had a more substantial influence on their company's stock prices, though on a limited scale. Moreover, Linear Discriminant Analysis was used to determine the relationship between the topics of the CEO tweets and changes in the stock market by analyzing the topics of the tweets over time. The CEO's Twitter activity positively impacts the stock market prices, though not significantly.

JGB 1742

BIOMES: A Citizen Science-Based Record Management System for Biodiversity Monitoring and Management

Jonabelle B. Labapie / Read Full Paper

Keywords

Citizen Science, Biodiversity Monitoring, BIOMES, Record Management, DENR

Abstract

This study introduces BIOMES: a citizen science-based electronic record management system for monitoring biodiversity. It is a web and mobile application designed to store the collected data from the biodiversity of the 23 wildlife-protected areas of Region IV-A under the office of the Conservation and Development Division of the Department of Environment and Natural Resources (DENR). The researchers used the principles and concepts of citizen science in collecting data for monitoring and managing biodiversity, while the Agile Scrum methodology was employed in the software development of the proposed system. This capstone project assesses using the citizen science-based record management system for biodiversity monitoring and management through user testing and evaluation. The results of this capstone project have contributed to developing more efficient and practical approaches to biodiversity monitoring and management efforts and the broader implications for citizen science.

JGB 1743

Sew-Cut: A Mobile Tailoring Management System with a Body Measurement Tool for Balala’s Dressmaking and Tailoring Shop

Kasima Rose Mendoza, Maria Concepcion Clemente, Marco Antero, Venisce Arvie Lardizabal, Christine Ngaosi, Antoinette Sanchez & Jee Ann Villena / Read Full Paper

Keywords

Automated Measurement, Guided Measurement, TensorFlow, Mobile Tailoring Management System, Micro, Small, and Medium Enterprises (MSMEs)

Abstract

Faced with a lack of face-to-face engagement, most businesses turned to integrated technology and online business transactions and found new methods of communication with their customers. Associated with bespoke tailoring, Information Technology has been one driver that has improved the tailoring industry. This project offered a technical solution to the difficulty of guiding customers through taking their measurements for custom-fitted clothing. The idea was to use the customer's image and visual and audio guide such that a clothing-size measurement was frictionlessly obtained. The researchers utilized the Agile Scrum System Development Lifecycle, which combines iterative and incremental processes. Tensorflow API was the primary technology and web application technologies such as ReactJS, JavaScript, and Node.js. For database management, MySQL Workbench and phpMyAdmin were utilized. Sew-Cut, a mobile tailoring management system with a body measurement tool for Balala’s Dressmaking and Tailoring Shop, was deployed through a shareable link and a QR code such that it reaches local customers within the BLISTT (Baguio - La Trinidad - Itogon - Sablan - Tuba - Tublay).

JGB 1744

Evaluating the Performance of MobileNetV2, DenseNet169, and the Concatenated Model in Waste Classification

Josephine Dela Cruz, Heidi Batara, Raquel Bautista, Jp De los Trinos, Leonardo Gavino III, Karl Adrian Laroya, Rodolfo Aaron Mercado & Rianne Justin Policarpio / Read Full Paper

Keywords

Gamification, Image Classification, Waste Segregation

Abstract

As waste accumulates daily, waste management becomes an issue. Solutions have been proposed and developed by implementing machine learning to transform from traditional to more automatic and efficient methods for managing waste. Based on studies, problems were: there is a demand for a more significant waste dataset, the majority did not use preprocessing, and a few attempted concatenated or fused models. Hence, this study was conducted to develop a unique good-performing model that classifies wastes into seven categories: sanitary, plastic, paper, metal, glass, cardboard, and biodegradable. It aimed to assess the relevance of image preprocessing and concatenation to a large dataset in developing a predictive model. To achieve this, the researchers compared a raw dataset from a preprocessed one and utilized two classification models, which are MobileNetV2 and DenseNet169. The extracted features from the two models were combined to develop the Concatenated Model. Based on the findings, raw datasets yielded better metrics than preprocessed data, and the Concatenated Model performed better than MobileNetv2 and DenseNet169 regarding waste classification. The Concatenated model is then integrated into a gamified web application called YASS: Youngsters Automated Segregation System to improve waste segregation knowledge as a proof of concept.

JGB 1747

AGISS: A Web-based Inventory and Sales Monitoring System for AG Florendo Beverage Distributor

Emilio Laurence Dimalanta, Meiggan Circa & Randy Domantay / Read Full Paper

Keywords

AG Florendo, Inventory, Sales Monitoring, Agile

Abstract

Companies need to automate how they handle their resources to make their inventory processes more efficient and conducive to conducting business. Inventory and sales management systems determine which item sells most and which sells less. In contrast, inventory control significantly impacts the stability of the availability of goods being sold by retailers. A Web-Based AG Florendo Inventory and Sales Monitoring System (AGISS) was developed for AG Florendo Inc. This project aimed to design, develop, test, and deploy a web-based system that handles inventory-related transactions, sales, delivery status, reports, and on-call orders. It was developed using the agile software development method. This method divided large tasks of this project into smaller tasks through several iterations. Planning, designing, developing, testing, deploying, and reviewing occurred in each iteration. The technologies used for the front end include HTML, CSS, Bootstrap, Material Design Bootstrap, and Vue.js. In contrast, PHP, MySQL, phpMyAdmin, and Apache Server were used to develop the back-end processes. This project will eventually improve the company's conduct of inventory and management of its resources which will, in turn, contribute to the improvement of the company's bottom line and make it more responsive to the needs of AG Florendo's clients.

JGB 1749

Online Groceries in the Philippines: Treading the Post-pandemic Market Landscape

Porschia Marie Mendijar & Kristine Joy Ramos / Read Full Paper

Keywords

Integrated marketing communications, startup, online grocery, Covid-19, e-commerce

Abstract

The lockdown ruling in the Philippines brought by the Covid-19 pandemic has pushed Filipinos to find ways and build their sources of income while being restricted to the confines of their homes. The country may be opening up again, but the practices created during lockdown remain to this day. This research examined a startup company providing online goods delivery within and outside Metro Manila. The online grocery utilizes drop ship retail and partners with multiple suppliers across Luzon and international exports. This research seeks to analyze how online grocery stores can still thrive and adapt to the current needs of consumers. The data gathering for the study includes a survey of 111 respondents, a review of related literature for the specific business industry, a comparative analysis of direct competitors, and first-hand information from the interview conducted with the business owners. The researchers utilized the Task-Technology Fit (TTF) framework as proposed by Goodhue and Thompson (1995) in bridging the gap between the demands of the market, the current capabilities of the online grocery focused on in the study, and the factors of how the business can still be relevant to this day. Furthermore, the researchers explored integrated marketing communications to create a more strategic sales and marketing approach to boost the brand's equity.

JGB 1752

An Analysis of the Viability and Success Factors for Startup Coffee Shops in Malabon City: A Sella Uno Cafe Case Study

Nelson B. Guillen Jr., Maria Vera Reyes & Dianna Azores / Read Full Paper

Keywords

Viability, Success Factors, Startup, Coffee Shops, Malabon City

Abstract

This research paper investigates the viability and success factors for startup coffee shops in Malabon City, Philippines, focusing on the case study of Sella Uno Cafe, a garage coffee shop. The study aims to provide valuable insights into the local coffee shop market, identify startup challenges, and highlight critical success factors for their sustainability and growth. Through a comprehensive survey research design and case study approach, data were collected from 101 Gen Z and millennial residents aged 18 to 29 in the Malabon area using purposive sampling. The findings reveal that strategic location selection, effective marketing strategies, appropriate pricing, and a strong emphasis on customer satisfaction are key success factors for startup coffee shops in Malabon. These factors significantly contribute to the viability and competitiveness of coffee shops in the local market. However, the study also identifies challenges, including intense competition from established players and high rental costs, which require careful consideration.

This research offers valuable insights and practical implications for entrepreneurs and managers planning to establish or operate coffee shops in Malabon City. By understanding and implementing the identified success factors, startups can enhance their chances of success in this dynamic and highly competitive industry.

This study contributes to the existing literature on coffee shop management, particularly in emerging markets. The findings provide insights that inform business strategies, stimulate innovation, and support the growth of the local coffee shop industry. Future research could explore additional factors and expand the scope to other geographical locations, fostering a more comprehensive understanding of the startup coffee shop landscape.

JGB 1753

Comparison of Filipino Presidents’ SONAs using Cosine Similarity and Latent Semantic Analysis

Heidi Batara, Raquel Bautista, Leonardo Gavino III, Karl Adrian Laroya, Rodolfo Aaron Mercado, Rianne Justin Policarpio & Beverly Estephany Ferrer / Read Full Paper

Keywords

State of the Nation Address, Machine Learning, Cosine Similarity, Latent Semantic Analysis.

Abstract

State of the Nation Addresses (SONA) is impactful speeches that reflect a president's plans and methods of governance for their terms. Despite the significance of these speeches, there still needs to be more literature that analyzes them in the context of similarity and machine learning. Hence, this study was conducted to find significant patterns from SONA using Cosine Similarity and Latent Semantic Analysis (LSA). To achieve this, the researchers scraped the Philippine presidents' transcripts from 1935 to 2022, then performed comparisons by utilizing the extracted topics and cosine distances. The analysis is categorized into presidents' family ties, party list affiliation, and historical era. Based on the findings, there are distinct recurring patterns for each category. For family ties, there is a pattern of influence in the Macapagal family, while Marcos and Aquino’s families have none. Partylist affiliation does not influence where a president belongs, and Philippine party lists are mostly personality-focused instead of ideology-focused. Regardless of the era, agriculture, economy, labor, and employment are recurrent issues, while technology issues are newly addressed. Similar SONAs based on cosine distance tend to have similar topics assigned through LSA. Thus, the LSA and cosine distance algorithms are practical and recommended document analysis methods.

JGB 1755

Examining the Effectiveness of Lifestyle Blogs and its Influence on the Product Preference of Filipino Generation Z (Gen Z) Consumers

Raimon Carl Jalandoni, Reuvelyne Shayne Dollete, Ronnel Relao & Karlvin Chester Vallejos / Read Full Paper

Keywords

Lifestyle, Blogs, Content, Blog Engagement, Product Preferences, Gen Z

Abstract

Eleven years after the internet's inception comes the formation of Blogs. Blogs have become one of the primary sources of information. Due to the decreasing collective attention span, particularly among younger cohorts (Generation Z), the rise of video blogging or “vlogs” on social media sites has become an alternative and replaced the prevalence of blogs. By using validated survey questionnaires, this study investigates the effectiveness of lifestyle blogs and their influence on the product preferences of Filipino Generation Z (Gen Z) consumers. The data was evaluated using structural equation modeling-path analysis. (SMART-PLS) to support the proposed hypotheses using the Theory of Reasoned Action Model. Findings reveal that the relationship between Attitude, Content, and Subjective Norms to Engagement leading to Purchase Intention was significant. However, survey results show that Content does not significantly moderate Attitude and Subjective Norms to Engagement, leading to Purchase Intention. It can be implied in this study that Generation Z has a decreased attention span, and they enjoy watching videos rather than reading blogs unless the subjects are closer to their interests. Overall, lifestyle bloggers and businesses, and companies should create and curate engaging content directed toward their consumers.