The Journal of Global Business is an annual journal for those who present their researches at the Global Business Conference held annually in Manila, Philippines. This conference is organized by the Association of Training Institutions for Foreign Trade in Asia and the Pacific. The Journal contains researches of professors in business and other fields.

ISSN: 2350-7179 (Online format)


Volume 5, Issue 1 (2016)

Determinants of Crowdfunding Success: A Multi-case Study of Philippine-Based Projects

Raymond Allan G. Vergara / Read Full Journal


Crowdfunding Funding Small Enterprises;



Crowdfunding, an alternative means of raising funds for a business venture or social cause through online platforms, is a multi-billion dollar global industry expected to surpass the size of the global venture capital industry. In the Philippines, however, it is still in its early stages of growth. Despite its low popularity, several projects have been completed successfully, some of which eventually progressed into viable business startups. Using the pattern-matching technique of Robert Yin's multi-case study approach, this paper offers an explanation of what influences a crowdfunding project's success. Drawing on five cases of completed crowdfunding projects in the Philippines, analyzed using Ethan Mollick's crowdfunding success model, this paper suggests that social networks, funding targets, funding duration, platform endorsement and underlying project quality are closely associated with project success in the Philippine context.

The Material World of Management Learners: A Preliminary Test of Concept and Measure of Higher Education Consumerism in a Philippine Business School

Liberty Nolasco and Deneisha Tieng / Read Full Journal



We conducted exploratory factor analysis (EFA) to develop the concept and measure for higher education consumerism in microcosmic context, which is a relatively an unexplored terrain of investigation in Asian business education. One business college that actively advocates responsible management education and managed by a university situated in Metro Manila, the regional capital of the Philippines, served as a test case. Data were obtained from 112 students enrolled in the introductory management course in September 2014. EFA yielded the factor concepts of transactional education, consequentialism, compliance orientation, and individualism and competitiveness. The last three cited factor concepts, including their 11 of the 34 significant variables, were found to be practiced by big plurality to above majority of students. Higher education consumerism is a social concern that occurs in very casual settings such as the classroom and the very person of students. It distorts perceptions, values, and worldviews of students, including those with comparatively brief exposure to university life and business education. While curricular interventions are advocated, this study underscores the need to conduct deeper examination of the nature and dynamics of higher education consumerism in the Philippines and Asia.