About the Conference
On the 2nd of March, 2019, ATIFTAP will hold its 12th Global Business Conference. On its 12th year, the GBC will take the theme “SustainABLE”, which highlights the importance of sustainability marketing as a key driver of business strategies. The conference will feature talks and panel discussions about the challenges in innovating business models that integrates societal and environmental factors into their strategies, and the impact of improvements in technologies on the development of green strategies.