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Ubaldo Aye P. Ubaldo is a digital communications strategist and content creator specializing in storytelling, PR campaigns, and digital media. She currently serves as a Digital Content Creation Consultant for the Ad Standards Council and works on special projects with the Department of Information and Communications Technology. With experience from leading agencies such as Ogilvy PR, Dentsu McGarryBowen, and TeamAsia, she has contributed to award-winning campaigns across the Philippines and Asia-Pacific. She remains active in several industry organizations, bridging communications, digital platforms, and emerging technologies.