11th Global Business Conference
March 3, 2018
Kuniberta Hall, St. Scholastica’s College
Theme: Connection Collective: Borderless

Co-organizers: Association of Marketing Educators, Philippines and St.
Scholastica’s College-Manila
Please register at
Email for queries.


Option 1 Kuniberta Hall, SSC (Morning)

8:30-9:00Welcome RemarksSr. Mary Frances Dizon, OSB President, St. Scholastica's College
9:00-9:30Keynote Address 
 Raffle Draw
9:3-10:00Research Amidst Global UncertaintyDr. Brian Gozun Dean, College of Business of DLSU-Manila
10:00-10:30Recharge Smart Philippines with ResearchTirso Cinco, Smart Philippines
10:30-11:00Does Country of Origin Affect Consumers' Purchase of Japanese & Filipino Millennials?Dr. Takanori Osaki, Meijo University, Japan
11:30-11:30Can Ridesharing Unlock Cities? Research from Uber PhilippinesDaniel Robert McChane, Uber Philippines
11:30-12:00Consumer Insights & Marketing ResearchGino Borromeo, McCann Worldgroup Philippines's VP/Chief Strategy Officer


Option 2 Kuniberta Hall, SSC (Afternoon)

1:15-1:30Welcome RemarksMs. Ma. Victoria S. Abergos President, Association of Marketing Educators
1:30-2:30Marketing TrendsDr. Donald Lim,Country CEO of the Dentsu Aegis Network Philippines.
2:30-3:305Ws and 2Hs of Marketing Your Products: ResearchTips from a Global EntrepreneurCecilia Veneracion, Maison Et Objet Representative, Philippine Office
3:30-4:30Research & Service Marketing for the OFWNiche MarketAlbert Christian Go, Senior Vice President, BeamAndGo
4:30-5:30Research Tips for YOLO & FOMO MarketingDr. Reynaldo Bautista, Jr. DLSU-Manila


Option 3 M407, M408, M409 (afternoon)

1:30-1:50Research Presentations 1, 2 & 3 
1:50-2:10Research Presentations 4,5 & 6 
2:10-2:30Research Presentations 7, 8 & 9 
2:30-2:50Research Presentations 9, 10 & 11 
2:50-3:10Research Presentations 12, 13 & 14 
3:10-3:30Research Presentations 15, 16 & 17 
3:30-3:50Research Presentations18, 19 & 20 
3:50-4:10Poster Presentations (AME) 
4:10-4:30Poster Presentations (AME) 
4:30-4:50Poster Presentations (AME) 
4:50-5:10Poster Presentations (AME) 
5:10-5:30Poster Presentations (AME) 

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Call For Papers

On its 11th year, the GBC calls for proposals on the following areas:

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