11th Global Business Conference
March 4, 2017
Teresa Yuchengco, DLSU
Theme: Connection Collective: Borderless
Please register at Email for queries.


Option 1 Teresa Yuchengco Auditorium

8:30-8:45Welcome Remarks 
8:45-9:10The Power of Social Media and Crowdfunding: The Spark ProjectPatch Dulay, Founder The Spark Project
9:10-9:35Technology and Customer EngagementFrancis Del Val, CEO of Cobena Business Analytics & Strategy
 Raffle Draw
9:35-9:55Video on the Never Ok Campaign, Awarding of the Winners of the Never OK CampaignJulie Balarbar
Marketing Management Department, DLSU
9:55-10:20Big Data and Global Marketing StrategiesChristian San Jose, Head of Creative Technology, Mullen Lowe Philippines
10:20-10:45Prospects and Challenges in Marketing Internet ServicesJoshua Aquino, Marketing Communications Lead, PLDT SME Nation
10:45-11:00Raffle Draw 
11:00-11:30Open Forum 
11:30-11:45Closing Remarks 


Teresa Yuchengco 407, 408 & 409

1:30-2:305Ws and 2Hs of Marketing Your Products: Tips from a Global EntrepreneurChiquiVeneracion, Maison Et Object Representative, Philippine Office
2:30-3:30Sustainability of a Heritage Brand: Tesoro’s HandicraftsMaribel Tesoro, CEO Of Tesoro’s Group
3:30-4:30Carmen Best Ice Cream Ready to Go ASEANPaco Magsaysay, Founder of Carmen’s Best Ice Cream
4:30-5:30Service Marketing for the OFW Niche MarketAlbert Christian Go, Senior Vice President, BeamAndGo


Teresa Yuchengco 507, 508 & 509

1:30-2:15Analyzing Big DataDr. Brian Gozun, Dean, COB, DLSU
2:15-2:35Research Presentations 1, 2 & 3 
2:35-2:55Research Presentations 4, 5 & 6 
2:55-3:15Research Presentations 7, 8 & 9 
3:15-3:35Research Presentations 9, 10 & 11 
3:35-3:55Research Presentations 12, 13 & 14 
3:55-4:15Research Presentations 15, 16 & 17 

Register Now

Register before January 31, 2018 to avail of our early bird discount.

Read More


Learn more about Global Business Conference's speakers and different options you can avail of.

Read More

CHED Endorsement

Read about the Commission on Higher Education's endorsement on the Global Business Conference.

Read More

Find us on Facebook

RSVP to this event

Call For Papers

On its 11th year, the GBC calls for proposals on the following areas:

Read More