Program

11th Global Business Conference
March 4, 2017
Teresa Yuchengco, DLSU
Theme: Connection Collective: Borderless
Please register at www.atiftap.org. Email admin@atiftap.org for queries.

 

Option 1 Teresa Yuchengco Auditorium

TimeTopicSpeaker
8:00-8:30Registration
8:30-8:45Welcome Remarks 
8:45-9:10The Power of Social Media and Crowdfunding: The Spark ProjectPatch Dulay, Founder The Spark Project
9:10-9:35Technology and Customer EngagementFrancis Del Val, CEO of Cobena Business Analytics & Strategy
 Raffle Draw
9:35-9:55Video on the Never Ok Campaign, Awarding of the Winners of the Never OK CampaignJulie Balarbar
Marketing Management Department, DLSU
9:55-10:20Big Data and Global Marketing StrategiesChristian San Jose, Head of Creative Technology, Mullen Lowe Philippines
10:20-10:45Prospects and Challenges in Marketing Internet ServicesJoshua Aquino, Marketing Communications Lead, PLDT SME Nation
10:45-11:00Raffle Draw 
11:00-11:30Open Forum 
11:30-11:45Closing Remarks 

 

Teresa Yuchengco 407, 408 & 409

TimeTopicSpeaker
1:30-2:305Ws and 2Hs of Marketing Your Products: Tips from a Global EntrepreneurChiquiVeneracion, Maison Et Object Representative, Philippine Office
2:30-3:30Sustainability of a Heritage Brand: Tesoro’s HandicraftsMaribel Tesoro, CEO Of Tesoro’s Group
3:30-4:30Carmen Best Ice Cream Ready to Go ASEANPaco Magsaysay, Founder of Carmen’s Best Ice Cream
4:30-5:30Service Marketing for the OFW Niche MarketAlbert Christian Go, Senior Vice President, BeamAndGo

 

Teresa Yuchengco 507, 508 & 509

TimeTopicSpeaker
1:30-2:15Analyzing Big DataDr. Brian Gozun, Dean, COB, DLSU
2:15-2:35Research Presentations 1, 2 & 3 
2:35-2:55Research Presentations 4, 5 & 6 
2:55-3:15Research Presentations 7, 8 & 9 
3:15-3:35Research Presentations 9, 10 & 11 
3:35-3:55Research Presentations 12, 13 & 14 
3:55-4:15Research Presentations 15, 16 & 17 

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Call For Papers

On its 11th year, the GBC calls for proposals on the following areas:

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